CONDUCTING RESEARCH
Most projects you work on—whether you are planning or implementing ideas, proposing ideas, or recommending solutions—will require research. Research can save time by determining what other similar solutions have already been proposed, what has been tried and tested in the past and what the results were, what policies or regulations are already in place, and so forth. It also helps you to understand the background of your project and how it fits into a larger context. Research helps you to find out about previous studies on your topic and what those researchers have concluded. Finally, research is necessary to help you to develop and validate your ideas by showing how similar projects have had beneficial outcomes. Researching is one of the key steps in any number of projects you may be working on once you enter the workplace.
Unit 7 Learning Objectives
This unit contains the following chapters that will help you develop your research skills and meet the following learning objectives:
7.1 Understand business research in the age of AI
7.2 Find out about the research process and how it contributes to knowledge creation
7.3 Find and evaluate research sources to determine their reliability, authority, and relevance.
7.4 Understand what stakeholders are, how to map the stakeholders related to your project, and the general types of stakeholder engagement and consultation including surveying strategies commonly used in public engagement plans.
7.5 Understand the importance of research ethics in maintaining the integrity of your research activity and reporting.
