7.3 Defining the Scope of your Project

Often, when you are first given a project, the challenge is fairly general and open-ended. This allows you to approach the problem in a variety of ways, but also requires you to do some work to decide which particular approach you will take. Most projects will require careful consideration of scope.

Who is your audience? What is your purpose? What are the limitations placed on what can be expected or achieved? What are the constraints you have to work within? Clearly, no project will be relevant to all people in all places at all times. You must define the scope by considering:

• Who is your primary audience? Who else might read this?
• What is the best format to use to present this project to these readers? (What format or specific information have they requested?)
• What is the specific outcome you want this document or project to achieve? What do you want your readers to do, think, or decide after reading it?
• Who are the people who will be affected by this project? Who are the stakeholders?
• Are there limitations (or a potential to apply limits) in terms of geography, demographics, or available technology? Could you consider a pilot project or beta-test?
• Is there a time frame? A budget?
• Are there legal considerations, regulations, policies, and guidelines that must be taken into account?

Figure 7.3.1 provides an overview of five reasons improper scoping happens.

Your project will first require background research to clearly define the problem you are tackling. How do you know there is a problem? What measurable impacts can you point to? What will you need to prove that this is a significant problem that needs to be addressed? Can you provide data to show the extent of the “unsatisfactory situation” and how it negatively affects people? Is there an expected goal or target that any proposed solution is expected to meet?

The process of coming up with a focused idea for your research can take many forms. Strategies for narrowing and focusing include the following:

• Free–writing: Write for 10 minutes straight without stopping or self-editing.
• Mind-mapping or Concept-mapping: Create a graphic organizer listing ideas and indicating how they are connected.
• Questioning:  What do I already know? What do I need to find out? Use the who, what, where, when, why, how questions to brainstorm.
• Brainstorming: List all ideas without censoring or rejecting any, no matter how ridiculous they might seem at first.

In business, projects most often take a focus on opportunities–whether a challenge is evident or an offer has been made. This entails clearly defining the need in as open-ended a way as is feasible, determining the desired outcome or goal, and coming up with or evaluating ideas for an approach that will enable you to reach that goal.

In presenting your approach, you will have to find research to provide support for the basic premise of your research question (is this idea feasible?) and prove your hypothesis (will it be effective/beneficial?). You might do this by showing that similar ideas have been implemented and/or researched in other areas, or that the ideas you are presenting are based on sound evidence. Collecting your own primary data (such as a questionnaire or site visit) may also help show how your ideas are feasible in the local community context.

Using appropriate methods and finding the right sort of research allows you to convince people that your ideas have validity and merit, and that the knowledge you have acquired or created is evidence-based. Research gives you the tools to inform and persuade by doing the following:

• Categorize, Classify
• Describe, Document
• Explain, Analyze, Evaluate
• Compare, Correlate
• Predict

The first step in most projects is figuring out what you don’t know and what you need to know. Without this basic contextual work, it’s difficult to work your way to finding relevant sources that can help you apply and analyze information and data from sources, and synthesize them into your own argument or recommendation. Figure 7.3.1 depicts how concept mapping fits into project development within business contexts.

A problem-solving approach offers many ways to narrow your focus. Try creating a concept map like in Figure 7.3.2 to get a sense of the many ways you might approach your topic, and then narrow down your focus to one of those approaches. This will help you think of keywords to use in your search for sources. The more you brainstorm, the more potential keywords and synonyms you can come up with. The “mind map” below shows various ways to consider the larger context of your problem and find a specific area to focus on.

This kind of “graphic brainstorming” can help you consider many different ways your topic can be approached. You can ask questions such as how? why? who? to further extend this exploration. Your goal here is to narrow down your focus to one “bubble” (that is perhaps 3 or 4 nodes away from your central topic node) that can afford a promising topic while limiting the scope to something you can accomplish in the given time frame and assignment specifications (word count, research requirement, goal, etc.). For brief instructions on how to use a concept map, view the following video found through The Learning Portal: How to use concept mapping  (2016).

Clearly, you can’t solve the problem of climate change in one paper or project. And no reasonable instructor or employer would expect you to do so. However, you might be asked to explore effective ways to analyze the costs of carbon emissions in a specific industry in a given period of time and/or geographical region. Or you might investigate whether a particular form of alternative energy would be effective in a particular situation. Even then, you would have to consider approaches. Would you recommend changing a policy or law to try to address the causes of the problem? Providing incentives to industry or consumers? Evaluating a currently proposed solution?

Researching what other people working in this field have studied and written about can help you refine your focus and choose how you want to “participate in this conversation.” The ultimate aim is to narrow your topic enough to provide a specific question to guide your research and identify keywords and terminology related to your topic. A good research question should be somewhat open-ended; that is, the answer should not be a simple “yes” or “no.” The focus of your research question should allow you to provide a comprehensive answer that takes context into careful consideration.

Figure 7.3.3 shows a more specifically problem-based approach to concept mapping the general idea and finding areas of potential focus.  A good focus for a paper or project will likely be 3-4 nodes away from the central problem box.

You generally cannot cover all of these issues in one paper or project. Try to narrow your focus so that you can research a specific aspect of the topic in-depth. Choose one specific focus (proposing a solution), and consider what other aspects must be included (defining the problem; choosing a specific demographic or geographical area to focus on).

As an example, consider the issue of Climate Change and how it might fit into each of these “narrowing your focus” categories.

As you can see, research will be needed no matter what the focus or approach is adopted in working on this type of project.

References

Image descriptions

Figure 5.3.1 image description:

Business Development initiates business analysis, which really needs business understanding as a prerequisite for new/changed business concepts and processes.

Business Development uses design thinking which creates new/changed business concepts and processes.

Business Concept Mapping creates business understanding and supports design thinking, which creates new/changed business concepts and processes.

Business Concept Mapping documents new/changed business concepts and processes.

[Return to Figure 5.3.1]

Figure 5.3.2 image description:

A concept map to brainstorm topics related to climate change.

Climate change

• is caused by
  • natural processes
  • human activities, such as
    • population increases
    • burning fossil fuels
• evidence
  • rising sea levels
  • melting glaciers
  • warming oceans
    • which impact animal habitat (e.g., polar bears)
• can be managed by
  • changed consumer behaviour, such as
    • recycling
  • further scientific research
  • environmental laws and policies, such as
    • political action
    • carbon taxes

Return to Figure 5.3.2

Figure 5.3.3 image description:

A problem-based approach to concept mapping.

What is the central problem or issue you are researching?

1. Define the problem.
   1. Are people aware of the problem? Do you need to create awareness?
   2. Is the current situation misunderstood?
2. Identify causes.
   1. Need to create awareness?
   2. Known causes
   3. Yet to be determined?
   4. Controversial?
3. Identify effects.
   1. Environmental
   2. Political
   3. Social
   4. Economic
4. Look at solutions.
   1. Propose a solution
   2. Compare or evaluate proposed solutions
   3. Critique proposed solutions
   4. Consider disciplinary approaches

[Return to Figure 5.3.3]