Chapter 3: Intercultural Communication
Learning Objectives
1. Understand the importance of nonverbal communication and its impact on clear communication.
2. Understand and explain the importance of business ethics.
3. Appreciate the impact of intercultural communication in the modern work environment.
So far we’ve focused on writing and presentation skills in the workplace, but you can be a highly-skilled writer and speaker and still not be at the top of your profession. In a world gone mad for technology, we still value the human element of face-to-face interactions most. Though online shopping has stolen some of the retail market shares from brick-and-mortar stores, the vast majority of business interactions require in-person contact—not just at the customer-to-business front end, but especially in the back end of internal office operations. The advantages of in-person workplace collaboration will protect those face-to-face interactions for a long time to come, as well as require that everyone in the workforce have high-level or interpersonal skills. Divided into the following topics, this chapter focuses on the interpersonal skills that lead to success.
